Role:  Creative Idea

Fairlife created a nutritional milkshake scientifically designed for active people who are 50+. The kind of people who shrug off ageism and live life to its fullest. They wanted it to be the anti-Ensure. Our insight: There is a point in almost everyone's life when age becomes something you want to hide instead of celebrate. Creative idea: At what age does growing old become a bad thing? Executional idea: Use real people to highlight this truth and open up a broader social discussion about age. Produced by: Barker Advertising NYC, Exec. Creative Director - Sandi Harari