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C-Spire Role: Creative Director / Art Director

C Spire is the largest privately held wireless company in the country. Based out of Jackson, Mississippi, they enlisted the help of New York shop Y&R to challenge the big boys – AT&T and Verizon. Their unique proposition: personalization. Their core message: unlike the other guys who treat you like a number, C Spire treats you like a person. Our campaign theme was carried over to an online banner campaign and twitter handle #PersonalizedWIreless Campaign idea: Be treated like you're somebody.

C-Spire 

Role: Creative Director / Art Director

C Spire is the largest privately held wireless company in the country. Based out of Jackson, Mississippi, they enlisted the help of New York shop Y&R to challenge the big boys – AT&T and Verizon. Their unique proposition: personalization. Their core message: unlike the other guys who treat you like a number, C Spire treats you like a person. Our campaign theme was carried over to an online banner campaign and twitter handle #PersonalizedWIreless Campaign idea: Be treated like you're somebody.

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