C-Spire Role: Creative Director / Art Director
C Spire is the largest privately held wireless company in the country. Based out of Jackson, Mississippi, they enlisted the help of New York shop Y&R to challenge the big boys – AT&T and Verizon. Their unique proposition: personalization. Their core message: unlike the other guys who treat you like a number, C Spire treats you like a person. Our campaign theme was carried over to an online banner campaign and twitter handle #PersonalizedWIreless Campaign idea: Be treated like you're somebody.
C-Spire
Role: Creative Director / Art Director
C Spire is the largest privately held wireless company in the country. Based out of Jackson, Mississippi, they enlisted the help of New York shop Y&R to challenge the big boys – AT&T and Verizon. Their unique proposition: personalization. Their core message: unlike the other guys who treat you like a number, C Spire treats you like a person. Our campaign theme was carried over to an online banner campaign and twitter handle #PersonalizedWIreless Campaign idea: Be treated like you're somebody.