Role: Creative Director / UX+UI

Pfizer hired BBDO Health Works to market Vyndamax (tafamidis meglumine) to heart patients suffering from a rare and deadly form of amyloidosis called ATTR-CM. Because very few people knew about the disease, we had to create a site that would educate people about the complex mechanism behind it - And the role Vyndamax could play in curtailing their symptoms and prolonging their lives. We also designed a global brochure which serves as a template for more than 20 markets. Site built by Pfizer in-house development team.