On The Job Role:  Creative Director / Art Director

Our brief was to convince the manliest of men - construction workers and DIYers that their most important tools were their hands. And like any tool, needed care and maintenance. In a co-ordinated media blitz, we placed these ads in local newspapers, parked trucks plastered with giant posters at construction sites and ran accompanying radio during lunch-break hours.

On The Job 

Role:  Creative Director / Art Director

Our brief was to convince the manliest of men - construction workers and DIYers that their most important tools were their hands. And like any tool, needed care and maintenance. In a co-ordinated media blitz, we placed these ads in local newspapers, parked trucks plastered with giant posters at construction sites and ran accompanying radio during lunch-break hours.

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Contact      |      Designed by Aaron in EditorX      |      © 2021

Contact      |      Designed by Aaron in EditorX      |      © 2021