Henckels

Role: ACD / Art Director

When you're German and have been obsessing over knives for 278 years, you make knives that are tools, not toys. This in-store poster got that message to consumers trying to make a decision on which knife to buy in an often confusing retail environment.

Henckels

Role: ACD / Art Director 

When you're German and have been obsessing over knives for 278 years, you make knives that are tools, not toys. This in-store poster got that message to consumers trying to make a decision on which knife to buy in an often confusing retail environment.

Henckels

Role: ACD / Art Director

When you're German and have been obsessing over knives for 278 years, you make knives that are tools, not toys. This in-store poster got that message to consumers trying to make a decision on which knife to buy in an often confusing retail environment.

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