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Fairlife created a nutritional milkshake scientifically designed for active people who are 50+.

The kind of people who shrug off ageism and live life to its fullest. 
They wanted it to be the anti-Ensure.

Our insight: There is a point in almost everyone's life when age becomes something you want to hide instead of celebrate.

Our concept: Use real people to highlight this truth and open up
a broader social discussion about age.

Creative idea: At what age does growing old become a bad thing?

Produced by: Barker Advertising NYC, Exec. Creative Director - Sandi Harari