Fairlife created a nutritional milkshake scientifically designed for active people who are 50+.
The kind of people who shrug off ageism and live life to its fullest.
They wanted it to be the anti-Ensure.
Our insight: There is a point in almost everyone's life when age becomes something you want to hide instead of celebrate.
Our concept: Use real people to highlight this truth and open up
a broader social discussion about age.
Creative idea: At what age does growing old become a bad thing?
Produced by: Barker Advertising NYC, Exec. Creative Director - Sandi Harari