C-Spire Percs App Role: Creative Director
C-Spire Wireless was running a campaign where their network was visualized as lights that moved through the sky. To make this real for customers, we created an app that helped them "capture" these lights and turn them into reward points. There was an accompanying TV spot / online video to promote the app. The app was so successful that C-Spire had to lower the cap on points that people were allowed to collect.