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C-Spire Percs App Role: Creative Director 

C-Spire Wireless was running a campaign where their network was visualized as lights that moved through the sky. To make this real for customers, we created an app that helped them "capture" these lights and turn them into reward points. There was an accompanying TV spot / online video to promote the app. The app was so successful that C-Spire had to lower the cap on points that people were allowed to collect.

C-Spire Percs App

Role: Creative Director 
C-Spire Wireless was running a campaign where their network was visualized as lights that moved through the sky. To make this real for customers, we created an app that helped them "capture" these lights and turn them into reward points. There was an accompanying TV spot / online video to promote the app. The app was so successful that C-Spire had to lower the cap on points that people were allowed to collect.

C-Spire Percs App 

Role: Creative Director 

C-Spire Wireless was running a campaign where their network was visualized as lights that moved through the sky. To make this real for customers, we created an app that helped them "capture" these lights and turn them into reward points. There was an accompanying TV spot / online video to promote the app. The app was so successful that C-Spire had to lower the cap on points that people were allowed to collect.

Pain-Gain App Role: Creative Director / Designer 

Through extensive research we knew that most customers of the big boy networks were unhappy with their carriers (AT&T, etc.). Pretty much anyone with a cellphone is intimately familiar with the many complaints, grouses, and “pain points” of dealing with these giant, faceless corporations that only see you as a number. Whereas C-Spire is relatively small and nimble. They have great coverage, signal strength, service plans and customer service. Their customers are actually happy. In fact they have the lowest turnover rate in the industry.

We ended up turning these insights into an advertising campaign.  But then we thought, what if we could also turn these pain points into “gain points” for the other network’s customers, not to mention for C-Spire. And so the idea for the C-Spire pain–gain app was born. It would allow customers to register their pain on their existing network, and gain points that could be traded in for $$ when they signed up with C-Spire.  

Pain-Gain App 

Role: Creative Director / Designer 

Through extensive research we knew that most customers of the big boy networks were unhappy with their carriers (AT&T, etc.). Pretty much anyone with a cellphone is intimately familiar with the many complaints, grouses, and “pain points” of dealing with these giant, faceless corporations that only see you as a number. Whereas C-Spire is relatively small and nimble. They have great coverage, signal strength, service plans and customer service. Their customers are actually happy. In fact they have the lowest turnover rate in the industry.

We ended up turning these insights into an advertising campaign.  But then we thought, what if we could also turn these pain points into “gain points” for the other network’s customers, not to mention for C-Spire. And so the idea for the C-Spire pain–gain app was born. It would allow customers to register their pain on their existing network, and gain points that could be traded in for $$ when they signed up with C-Spire.  

Summary

The ability to listen to and analyze a musical performance for timing accuracy has been around for a few years now. But it’s only available in software like Yousician and Simply Piano which teach people to play specific songs for a monthly fee.

 

Being someone who is learning to play an instrument, I realized the potential of bringing live playing analysis to a dedicated metronome app that would compare the timing accuracy of whatever you played to the tempo and beat you’ve chosen while giving instant, easy to understand, visual feedback. I also felt it could enrich the music education experience by allowing teachers and students to interact remotely with the ability to share tempo exercises and playing analysis between users.

Process

I sat down with practicing musicians ranging from avid amateur to experienced pro, and asked them to describe their approach to improving rhythm and timing accuracy. 

But when users talked about how to improve the metronome, it was clear that interactivity would be a very positive feature for them.

Talking about user experiences with metronomes revealed feelings of anxiety, struggle and boredom.

After studying insights from the interviews, conducting competitive analysis of the most popular metronome apps and user testing a lo-fi prototype, I put together a list of must-have features.

I also refined the design in Sketch and created a user flow.

Next Steps

I'm working on building a more refined interactive prototype that demonstrates the live feedback feature of the app. I'm looking forward to further user testing.

Next Steps

I’m working on building a more refined interactive prototype that demonstrates the live feedback feature of the app. I’m looking forward to further user testing.

Contact      |      Designed by Aaron in EditorX      |      © 2021

Contact      |      Designed by Aaron in EditorX      |      © 2021