Weekend in Norfolk 

Role: Branding / Design / UX+UI

Norfolk Connecticut is home to the Yale Summer School of Music, and also has a wealth of skilled artisans, fine artists, organic farmers and architectural attractions. As part of a strategy to bring in tourists, revenue and even new residents, the town created a special summer festival called Weekend in Norfolk.  They needed a logo and visual identity to apply to promotional materials and a website. After a successful two years, a winter event was added and the design was adapted to change seasons along with the festival.