When a local, no-nonsense, Brooklyn gym decided to expand, they needed a new logo and brand identity that could travel with them. I developed a design that could work in spaces as large as a gym wall and as small as a water bottle. Using the the gym's gritty personality, the new site organizes what was an uninspiring and poorly laid out web presence. – Unfortunately, as with so many other small gyms, covid-19 has forced Elite to close its doors.