TV, Pre-roll, Banners
C Spire is the largest privately held wireless company in the country.
Based out of Jackson, Mississippi, they enlisted the help of New York shop Y&R to challenge the big boys – AT&T and Verizon.
Their unique proposition: personalization.
Their core message: unlike the other guys who treat you like a number, C Spire treats you like a person.
Our campaign theme was carried over to an online banner campaign and twitter handle #PersonalizedWIreless
Be treated like you're somebody.