Print, OOH, Radio
Our brief was to convince the manliest of men - construction workers and DIYers that their most important tools were their hands. And like any tool, needed care and maintenance.
In a co-ordinated media blitz, we placed these ads in local newspapers, parked trucks plastered with giant posters at construction sites and ran accompanying radio during lunch-break hours.
Archive / Ads of the World
As any school kid today knows, going back to school in the Fall is all about the impression you make on Day One.
And if you don't prepare properly, the rest of your school year is doomed.
The campaign had a strong social component that helped kids plan/share their first day looks.
JCPenney's hashtag even beat out the ever-popular Target for the most posts received for Back To School. #FirstDayLook
Campaign idea: Your First Day Look is THE most important look.
One Show / Archive
The venerable JVC Jazz festival in
Newport RI has long and storied history.
We wanted to make the festival relevant to a younger audience by connecting the dots between contemporary American music forms and the jazz and blues innovators of yesterday in a fun, tongue-in-cheek way.
Small space print, Banners
It's not just for tie-dying old t-shirts.
With Rit Dye, the world is your canvas.
TV, Pre-roll, Banners
C Spire is the largest privately held wireless company in the country.
Based out of Jackson, Mississippi, they enlisted the help of New York shop Y&R to challenge the big boys – AT&T and Verizon.
Their unique proposition: personalization.
Their core message: unlike the other guys who treat you like a number, C Spire treats you like a person.
Our campaign theme was carried over to an online banner campaign and twitter handle #PersonalizedWIreless
Be treated like you're somebody.
TV, Print, Interactive Website
Everybody knows Toyota as a Japanese company that is renowned for making reliable, dependable cars some of which are environmentally responsible. Not everybody knows that Toyota is filled with passionate people who are obsessed with improving all things automotive for the world. And they do it by asking one simple question: Why not?
Platform: Why Not?
TV, Interactive Banners, Web Commerce
In the mad rush toward creating the most colorful TV or the sharpest TV or the perfect contrast TV a lot of manufacturers have forgotten the most basic thing — TVs are meant for watching moving images combined with rich sound. In essence, the entire viewing experience. So while color, contrast, clarity and blacker blacks are important, they need to work together and amount to something bigger. Something that moves you emotionally.
Platform: Made to move you.
Epson became successful by making printers that had such high resolution, they revealed fine details no other printer could. The ads showed images with hidden details that turned out to be more than they seemed at first glance. Epson carried over this strategy of revealing more when they made their large format scanner, the Expression 836XL.
Platform: See more with Epson.
Print, Banners, Website
We had to convince projector enthusiasts and retailers that our projectors created sharper, brighter and richer images. Thankfully, we actually had a product benefit - the LCOS panels inside our projectors dramatically reduced the gaps between pixels because of proprietary Canon technology. The jump from there to critters that had no respect for personal space was the next logical step.
Platform: Our pixels are really close.
Digital Copiers have become so sophisticated they allow businesses to be productive in ways they never imagined. Transmitting secure documents, storing files, sharing database access, etc. Insightful, business people will be rewarded for bringing these advanced capabilities to their organizations.
When you're German and have been obsessing over knives for 278 years, you make knives that are tools, not toys.
Test copy here
Print, Web, Social
"Guys, we bought the back cover of the program guide for the Advertising Week of NY and need a house ad. Can you do something cool?" said Jim Elliott, CCO of Y&R, NY.
Below is the ad that became a microsite that engaged tons of visitors to AWNY.